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PROMOTING RESPONSIBLE , SUSTAINABLE AGRICULTURE

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Alberto Maynez Gutierrez

STRATEGIC SOURCING DIRECTOR

RAW MATERIALS AT HEINEKEN

HEINEKEN COLLABORATION

ACCELERATING SUSTAINABLE

BARLEY PRODUCTION IN FRANCE

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OUR INITIATIVES

For Heineken , we are piloting

regenerative agriculture projects

to help reduce the environmental

impact of our agricultural value

chain , particularly in barley

cultivation , a key ingredient in our

premium beers . By supporting

farmers in adopting these

practices , we aim to improve soil

health , optimise the use of inputs

such as fertilisers , and support

more stable and sustainable barley

production over time .

Our partnership with Souff let Malt

provides farmers with agronomic

expertise and practical support

to implement these approaches

at scale .

The collaboration links Souff let

Agriculture ’ s f ield expertise and our

agronomy teams with Heineken ’ s

sustainability commitments to bring

practical , f ield - ready advice and tailored

training to support the transition . From

choosing the right rotations to improving

soil cover and managing fertiliser more

eff iciently , around 60 farmers receive

hands - on support to adopt regenerative

practices that f it their land and their

reality .

A two - tiered incentive scheme recognises

the crucial role farmers play in the value

chain , with incentives for transitioning and

advanced farmers linked to environmental

progress .

Souff let Malt and Heineken have teamed

up to help French barley farmers shift

to more resilient , regenerative ways of

growing . At the heart of the partnership

is a shared ambition : healthier soils ,

richer biodiversity and farming systems

that can stand strong through changing

climate conditions .

Sustainability Report 2025 Malting a world of difference