51

PROMOTING RESPONSIBLE , SUSTAINABLE AGRICULTURE

1 2 3 4 5

51

RAISING THE BAR ( LEY ) ON

SUSTAINABLE BEER IN JAPAN

This year , Sapporo Breweries teamed

up with us to launch Velvet Twilight ,

a limited - edition beer brewed using

ClimTrace , our low - carbon , fully traceable

malt from the ClimCare range . Debuting

in November 2024 at Yebisu Brewery in

Tokyo , this collaboration marked the f irst

use of ClimTrace malt in Japan , and a

shared belief that great beer and great

sustainability can go hand - in - hand .

ClimTrace is produced from barley grown

using optimised agricultural practices that

reduce GHGs , increase carbon storage in

soil and provide full traceability from f ield

to beer . Using ClimTrace , brewers can

lower their environmental footprint without

changing their production process .

Building on the success of Velvet Twilight ,

Sapporo expanded its use of ClimTrace

just f ive months later with Mariage Blanc ,

a limited - edition Japanese beer featuring

Nelson Sauvin hops .

With a 9 % reduction in GHGs linked to

barley production , Velvet Twilight and

Mariage Blanc show what can happen

when two brands unite behind climate -

friendly agriculture .

What started in 2023 as a

collaboration focused on low - carbon ,

fully traceable malt has since evolved

into a 2025 commitment to certif ied

regenerative agriculture , showing

how fast ambition can grow when two

partners keep raising the bar together .

OUR INITIATIVES

Sustainability Report 2025 Malting a world of difference