Sustainability Report 2025 Malting a world of difference

48

PROMOTING RESPONSIBLE , SUSTAINABLE AGRICULTURE

Sustainability Report 2025

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48

OUR PERFORMANCE

In Central Europe , we launched a

three - year regenerative agriculture

pilot with Suntory in the Czech

Republic , where four farmers are

trialling practices across 400 hectares

to generate science - based data on soil

health , biodiversity and carbon reduction .

While commercial demand continues to

drive the development of regenerative

and low - carbon value chains , this alone

will not deliver the pace of change

needed to meet our 2030 targets .

To accelerate regenerative agriculture ,

we are creating new pathways to support

farmers in adopting climate - smart

practices using the right mix of technical

expertise and targeted support . This

will include co - f inancing models and

verif ied insetting schemes that reward

measurable reductions in emissions and

recognise the shared responsibility of

transformation across our value chain .

The shift to regenerative

agriculture brings real risks ,

and the farmers who take it on

do so with courage , and often

at a cost . From experience ,

we know that farmers need

more than advice ; they need

partnership . Our role is to

share knowledge , transfer

skills , and help manage

those challenges .

Jean - Benoît Vivet

DIRECTOR OF AGRONOMY

Our farmers and their agricultural

practices are the main levers

for limiting GHGs , meeting the

expectations of our value chain

and enabling us to achieve the

decarbonisation objectives associated

with this sector . This is why we must

support them in this agroecological

transition by adopting smart practices

in the face of climate change and

managing their risks to ensure the

resilience of their working tools .